Borntosell

BornToSell is a web-based subscription service that delivers covered-call screening and trade-management software for U.S. equity and ETF options. The core product is browser-based software with three membership tiers—monthly, quarterly, and annual—placing it in the budget-to-mid-range bracket for retail options tools. Sales are online-only through the company’s own site; no brokerage or retail storefront is offered. The platform’s engine scans every U.S. optionable stock nightly and ranks thousands of expirations/strikes by time-value, downside protection, and “if-called” return, letting users filter for moneyness, earnings dates, and ex-dividends in one click. Its one-screen trade ticket links to six major brokers via API, automatically pushing orders and tracking positions with rolling and early-assignment alerts. This combination of deep scan speed and broker integration is the brand’s signature capability. Customers are self-directed retail investors who run small-to-mid-sized accounts and want systematic income generation without building spreadsheets or paying advisor fees. They value control, transparency, and the ability to compare dozens of covered-call scenarios in seconds rather than hours. BornToSell competes in the crowded field of retail options-analytics and income-focused screeners. It differentiates by focusing exclusively on covered calls, offering unlimited scans and real-time position tracking at a price below most multi-strategy platforms, while still providing broker execution and educational content geared to income investors.