bubs & sass

Accessories

Bubs & Sass sells hand-made, small-batch baby and toddler apparel sized 0-24 m, plus matching adult “mini-me” tees and limited seasonal accessories. Price points sit in the mid-range: most onesies and rompers run $28-$38, adult tees $34-$42, with occasional premium bundles around $60. Sales are 100 % direct-to-consumer through bubsandsass.com; drops are announced on Instagram and typically sell out within hours. The brand’s USP is its irreverent, tattoo-flash-inspired graphics—think skulls, snakes and roses—printed on ultra-soft, eco-water-based inks on GOTS-certified organic cotton. Every piece is cut, sewn and screen-printed in Austin, TX in runs of 200 or fewer, creating collectible drops that resell on Facebook groups for 1.5-2× retail. Their “Rebel Roses” monochrome floral set is the most reposted look on social media and routinely wait-listed. Core buyer is 25-40 y/o urban millennial parents who identify with alt-culture, value small-batch ethics and want kids’ clothes that reject pastels and gender norms. Purchases are driven by Instagram aesthetic, eco credentials and the desire to twin with toddlers at concerts, breweries or tattoo conventions. They compete against indie graphic baby labels and larger fast-fashion mini-lines that copy trends. B&S differentiates through limited Texas-made runs, organic fabrics, dark-art graphics and a tight Instagram community that treats each drop like a streetwear release.

Rebel graphics, organic cotton, drops that sell out before bedtime

• Handmade
• Organic