By the table

Home & Garden · Furniture

By the Table sells ready-to-serve charcuterie, cheese and snack boards ranging from 6-inch “Mini” boxes at $39 to 24-inch “Grande” spreads at $189, plus monthly subscription crates and a la carte add-ons like honey jars and vegan selections. Everything ships chilled nationwide from its California USDA facility; there is no brick-and-mortar store. Price positioning is mid-range—about 15-20 % below premium deli catering once shipping is included. The brand’s core promise is restaurant-quality boards assembled by certified cheesemongers, delivered overnight in recyclable ice-pack packaging that keeps product below 40 °F for 48 h. Signature items include the best-selling “California Sunset” board (triple-cream brie, dried apricots, hot-coppa) and limited-run seasonal collections tied to wine-region harvests. Every board is photographed prior to dispatch and the image emailed to the customer as a “packing proof,” a practice the company pioneered in 2019. Typical buyers are 25-45-year-old professionals hosting book clubs, bridal showers or corporate Zoom happy hours who value time savings and Instagram-ready presentation. The aesthetic—neutral kraft trays, handwritten flavor cards, color-coded dietary icons—appeals to hosts wanting a “farm-to-table” narrative without grocery runs or knife work. By the Table competes in the fast-growing “assembled appetizer” niche occupied by national gift-basket giants and local deli catering trays. It differentiates through single-day fulfillment, transparent ingredient sourcing (each item lists creamery or farm of origin), and a board-size calculator that auto-suggests portions based on guest count and drink pairings.

Restaurant quality boards arrive overnight, no grocery runs required

• Recycled
• Vegan