Caviar

Caviar is a third-party food-delivery marketplace that aggregates premium local restaurants; orders are placed through trycaviar.com or the Caviar app and fulfilled by DoorDash couriers. The menu mix spans fast-casual to Michelin-starred venues, with entrée prices typically $14-$60 before service and delivery fees, placing the platform in the mid-to-premium range. Sales are online-only and currently available in ~30 U.S. metropolitan areas. The brand positions itself as the “elevated” alternative within the DoorDash ecosystem, curating restaurants that rarely appear on other apps and photographing every dish in-house to guarantee menu accuracy. Notable exclusives include delivery from Momofuku, Tartine, and Eleven Madison Park’s casual concepts, plus the “Caviar Live” pop-up series that releases limited-time chef collaborations. Core users are urban professionals aged 25-45 who want restaurant-quality meals without reservations and are willing to pay 15-25 % higher ticket averages for reliability and discovery. The service appeals to food enthusiasts who value culinary credibility, transparent courier tracking, and the ability to pre-order coveted bakery or holiday items that sell out in-house. Caviar competes in the upscale tier of the on-demand delivery market against both national aggregators and smaller boutique courier services. It differentiates through a tightly edited restaurant roster, premium packaging standards, and integration with DoorDash’s logistics network, yielding faster average delivery times than niche rivals while maintaining a more upscale brand aura than mass-market platforms.