CBII CBD

Health & Beauty · Supplements & Vitamins

CBII CBD sells full- and broad-spectrum oils, gummies, capsules and topicals in 5–30 % strength, plus gift sets and trial sizes. Prices run £19–£129, placing the range in the mid-premium CBD tier. Products are sold only through the brand’s own UK website and, since 2023, in selected Boots and Holland & Barrett stores nationwide. The line is extracted from hemp grown on the company’s Swiss farms and distilled with ethanol to keep minor cannabinoids intact; every batch is third-party tested and traceable via QR code. CBII positions itself as “the gentle CBD,” using low-temperature processing and olive-oil carriers to reduce bitterness; its 2 % and 5 % starter oils are among the UK’s top-reviewed CBD SKUs on Trustpilot. Core buyers are 25-45-year-old professionals looking for everyday stress and sleep support without THC-high risk; the brand’s pastel packaging and 14-day “calm challenge” messaging appeal to wellness newcomers rather than cannabis enthusiasts. Sustainability and cruelty-free credentials attract shoppers who already buy clean beauty or vitamin subscriptions. CBII competes in the crowded mid-premium wellness-CBD segment against brands touting CO₂ extraction, high milligram counts or lifestyle endorsements. It differentiates by keeping formulas minimal, publishing complete lab data, offering starter-strength SKUs and securing mainstream pharmacy shelf space—signals of safety that convert CBD-curious consumers who remain wary of niche head-shop brands.

Gentle enough for everyday calm, rigorous enough to trust

• Sustainable
• Cruelty-free