Chai Guys

Food, Drinks & Restaurants · Coffee & Tea

Chai Guys retails ready-to-drink masala chai, loose-leaf chai blends, and brewing accessories. Prices sit in the mid-range: £12–£15 for a 500 ml concentrate six-pack, £9–£11 for 100 g loose-leaf, and £25–£35 for stovetop kettles or strainers. Sales are currently online-only through chaiguys.shop, with UK-wide tracked shipping and a rolling “Subscribe & Save” 10 % discount. The brand positions itself as London’s modern answer to Indian street chai, using single-origin Assam tea, whole spices cracked in-house, and 50 % less sugar than mainstream chai lattes. Their flagship “Original Six-Spice” concentrate has gained press mentions in Time Out and Vogue as a barista-quality shortcut; limited seasonal drops (e.g., Cardamom-Jaggery) sell out within days. Core buyers are 25-40-year-old urban professionals who want authentic flavour without café queues or sugary syrups. They value traceable ingredients, recyclable glass packaging, and the ability to recreate a “Bombay roadside” ritual at home or at work. Chai Guys competes in the crowded premium beverage space against both café chai concentrates and upscale tea sachets. They differentiate by focusing exclusively on chai, small-batch production dates printed on every bottle, and content that teaches proper stovetop simmering technique, reinforcing credibility with purists and novices alike.

Authentic London chai, crafted fresh, sipped anywhere

• Recycled