Chamelo

Chamelo sells electrochromic sunglasses and snow goggles whose tint can be adjusted on demand via a small built-in battery and touch control. Frames run $249-$349, placing the line in the mid-to-premium eyewear tier. Sales are direct-to-consumer through chamelo.com and the company’s mobile app; no wholesale or brick-and-mortar stockists are listed. The brand’s core technology is a patented solid-state electrochromic lens that shifts from CAT 0 (clear) to CAT 3 (dark) in under three seconds, eliminating the need for interchangeable lenses. A single USB-C charge delivers 5-7 days of typical use, and an IPX4 rating protects against sweat and snow. The debut “Chamelo” collection launched in 2022 and remains the only product family, offered in five unisex frame shapes. Primary buyers are cyclists, trail runners, and snowboarders who train in variable light and want one pair of glasses instead of swapping lenses. They value tech-forward gear, minimal weight (38 g average), and the ability to match tint to terrain on the fly. The brand markets to North American and EU athletes aged 20-45 who follow outdoor-sports media and spend on performance accessories. Chamelo competes in the premium sport-optics space against makers of photochromic or magnetic-lens eyewear. It differentiates by offering user-controlled, instantaneous tint change rather than passive UV reaction, and by embedding the electronics almost invisibly within a fashion-forward frame that looks like everyday sunglasses.