Chasing Paper

Chasing Paper sells peel-and-stick removable wallpaper, wall murals, decals, and coordinating fabric by the yard. Most rolls are priced $40–$70 (mid-range), with murals scaling to ~$200; fabrics run $32/yd. The company is digital-first—orders are placed only through chasingpaper.com and drop-shipped from U.S. printers within 5–7 business days—no brick-and-mortar inventory. The brand’s core promise is “design-grade, landlord-friendly”: all papers use a matte, repositionable adhesive substrate that removes without steam or residue. Every pattern is offered in multiple panel sizes and is printed on demand, eliminating batch minimums and allowing colorway customization. Signature releases include artist collaborations (e.g., Julia Rothman, Gray Malin) and limited seasonal palettes that sell out quickly. Customers are 25–45-year-old renters and short-term homeowners who want high-impact, low-commitment décor for nurseries, powder rooms, and rental accent walls. They value fast style swaps, eco-conscious water-based inks, and the ability to reorder single panels for repairs rather than full rolls. Chasing Paper competes in the direct-to-consumer removable wallpaper space against brands that also promise DIY ease but often use glossy vinyl or require multi-roll purchases. It differentiates with designer-grade matte finish, exact-panel sizing, artist exclusives, and a zero-minimum print model that reduces waste and cost for small projects.