Clckr

Clckr sells collapsible grip-and-stand accessories that adhere to the back of smartphones and tablets. The line-up includes the flagship “CLCKR” universal grip/stand, branded cases with the same mechanism integrated, and a handful of complementary MagSafe-compatible mounts; most SKUs sit between £10 and £25, placing the brand in the budget-to-mid-range bracket. Distribution is primarily online through clckr.com and Amazon marketplaces in the UK, EU and North America, with selective placement in mobile sections of big-box retailers such as Currys and Target. The brand’s core IP is a patented fold-flat strap that clicks into either a one-hand grip or a dual-angle stand, giving it a slimmer profile than ring-style holders when collapsed. Clckr positions itself as a design-driven utility brand, emphasising drop protection, one-hand texting safety and landscape or portrait viewing; the strap’s audible “click” and colour-customisable panels have become minor TikTok-friendly signatures. Limited-edition artist prints and licensed sports team versions keep the offer fresh without expanding into unrelated categories. Typical buyers are 16-35-year-old Gen-Z and young-professional smartphone owners who want a low-bulk way to stabilise video calls, selfies and content creation. They value affordable personalisation, quick-swap aesthetics and the safety of a secure grip on expensive devices; eco credentials (recycled packaging, strap made from 60 % recycled TPU) resonate with value-driven shoppers who balk at premium-priced accessories. Clckr competes in the crowded aftermarket “phone grip” space dominated by simple rings, magnetic wallets and pop-up mechanisms. It differentiates through the patented flat-fold strap that leaves wireless-charging zones clear, a sub-4 mm collapsed thickness, and a price point roughly half that of premium metal grips, while still offering licensed designs and multi-angle stand functionality usually found in bulkier stands.