Clickscrum

Clickscrum sells cricket-specific performance gear: bats, gloves, pads, balls, kit bags and teamwear priced in the mid-range (USD 80–350 for bats, USD 25–90 for protective items). All sales flow through its own e-commerce site, with worldwide shipping and occasional flash deals run via social channels. The brand positions itself as data-driven cricket equipment: every bat model lists exact grain count, edge thickness, sweet-spot location and pickup index, letting buyers choose by spec rather than cosmetics. Its “Scrum-Press” Kashmir-willow pressing method and 12-month knock-in warranty are frequently cited in club-player forums as stand-out features. Customers are 16-35 year-old league cricketers who want pro-level numbers without flagship-brand pricing; many are captains buying multiple pieces for their squads. The appeal is practical—measurable performance, transparent grading and fast replacement service—rather than heritage or star endorsements. Clickscrum competes with heritage English makers and mass-market Indian labels by skipping retail mark-ups, publishing lab-style product data and offering custom weight/length tweaks within 48 hours.