Clos19

Health & Beauty

Clos19 is LVMH’s dedicated e-commerce platform for champagne, wine and spirits, stocking flagship labels such as Dom Pérignon, Veuve Clicquot, Glenmorangie and Château d’Yquem. Bottles run roughly £30–£2,000, placing the portfolio firmly in premium territory, with occasional ultra-limited releases above £5,000. The site ships to the UK, most of continental Europe and the US, and complements online sales with same-day courier in London plus a small number of pop-up tasting lounges during seasonal campaigns. The site is the only online storefront that unites virtually every drinks marque within the LVMH stable, offering allocations of library vintages and collector editions not released through traditional retail. Personalisation options—engraved magnums, gift boxing and on-demand champagne chill-and-deliver service—position Clos19 as a digital concierge rather than a conventional bottle shop. Its “Art of Hosting” content hub pairs curation tips with sommelier-led videos, reinforcing authority in luxury beverage entertaining. Core buyers are affluent 25-45-year-old urban professionals who view champagne and fine spirits as social currency and prefer the discretion of home delivery over high-street stores. They value provenance, craftsmanship and the convenience of sourcing multiple prestige labels in one basket, often for same-night events or gifting. Sustainability messaging—lightweight gift packaging and carbon-neutral shipping upgrades—aligns with their expectation that luxury brands act responsibly. Clos19 competes with high-end department-store wine departments, specialist fine-wine e-tailers and direct-to-consumer initiatives from individual prestige houses. It differentiates by aggregating LVMH’s full drinks portfolio under one branded roof, offering exclusive formats, priority access to new releases and content that teaches consumers how to serve and pair them, turning a simple purchase into an immersive hospitality experience.

Every bottle tells a story, delivered to your door tonight

• Sustainable