Closer Pets

Pets

Closer Pets sells automatic pet feeders, water fountains, RFID and microchip selective feeders, and companion lifestyle accessories for cats and small dogs. Price points sit in the mid-range: feeders run £59-£149 and fountains £29-£79, positioned below premium tech brands but above basic store labels. Products are sold direct-to-consumer through closerpets.com and Amazon, with selective distribution in UK pet-specialty chains such as Pets at Home. The brand’s origin as a UK engineering off-shoot of SureFlap gives it credibility in microchip-access technology; many products carry the same patented entry-system found in SureFlap doors. Closer Pets’ RFID “Feast” feeder and wireless fountain with battery backup are frequently cited in review round-ups for reliability and multi-pet household utility. All devices are designed for tool-free assembly and dishwasher-safe parts, underscoring a practicality-first positioning. Core buyers are tech-curious cat owners in urban flats who want meal control without sacrificing floor space or décor neutrality. The brand appeals to households that treat pets as family yet budget carefully, value British design standards, and prefer understated palettes that blend with modern kitchens. Closer Pets competes in the crowded mid-tier smart-feeder space against generic Amazon brands and white-label electronics by leveraging proven microchip IP and UK customer support. Rather than chasing app overload, it differentiates through hardware-centric solutions, longer warranties, and pet-specific accessories that integrate into a single ecosystem, giving owners incremental upgrades without replacing the base unit.

Pet tech that actually fits your life, not your Instagram feed