Coastpay

Coastpay sells ocean-inspired apparel and accessories for men and women: graphic tees, hoodies, boardshorts, recycled-plastic sunglasses, and waterproof dry bags. Most items sit in the mid-range tier—$28–$68 for apparel, $45–$95 for sunglasses and bags—and everything is sold exclusively through coastpay.com with free U.S. shipping on orders over $50. The brand’s core hook is a “tide-to-table” supply chain: every garment is sewn in California from GOTS-certified organic cotton and dyed with closed-loop seawater pigment extracted from invasive sargassum algae. Each product page displays a QR code that traces the item’s seaweed batch back to the exact coastal clean-up site, reinforcing a transparent, climate-positive narrative that has made their kelp-dyed Wave-Tee a recurring sell-out. Coastpay appeals to 18-35-year-old surfers, coastal college students, and remote workers who want casual wear that funds ocean cleanup; 5 % of every purchase is auto-donated to local surf-town nonprofits. Customers value carbon-neutral logistics, minimalist coastal graphics, and the ability to wear literal “cleaned-up ocean” without premium pricing. They compete against other eco-casual surf labels that use organic cotton or recycled polyester, but differentiate by turning marine waste into dye inputs rather than simply recycled yarns, keeping production inside the U.S. to cut transit emissions, and publishing third-party lifecycle data that shows net-negative CO₂ per garment.