Completewellness

Completewellness sells practitioner-grade vitamins, minerals, herbals, probiotics, and condition-specific blends, plus functional powders, omega-3s, and home-testing kits. Price points sit in the mid-to-premium tier—most SKUs fall between $25 and $75—with deeper discounts on 90-day supply bundles. Distribution is DTC e-commerce only; U.S. shipping is free above $50 and auto-ship subscriptions account for roughly half of volume. The company formulates exclusively with raw materials that hold USP or NSF verification, publishes COAs for every lot, and keeps a practicing ND advisory board on staff. Flagship lines include “Complete-Methyl B-Complex” and “Therbiotic 100B” probiotic, both repeatedly featured in practitioner protocols for methylation and microbiome support. A dynamic quiz engine maps symptoms to a personalized 3-product stack, driving average order values above $85. Core buyers are 30-55-year-old health-seekers who already use functional labs, track biomarkers, and want evidence-backed supplements without retail mark-ups. They value label transparency, third-party testing, and the convenience of consolidated dosing—90 % of customers report two or fewer daily packs after taking the quiz. Completewellness competes with both boutique “clean” e-commerce brands and large catalog vitamin houses by doubling down on practitioner credibility: ND-formulated SKUs, transparent certificates, and subscription savings that undercut clinic dispensing fees while still offering higher potencies than mass-market equivalents.