Cosmetify

Cosmetify operates a global price-comparison and e-commerce marketplace for 200,000+ beauty products from 3,500 brands, covering makeup, skin, hair, fragrance, tools and men’s grooming. Price spectrum runs from £1 drugstore mascaras to £400 luxury serums, with most SKUs in the £5-£40 mid-range band. The company is digital-only—no owned stores—selling through its UK, US and EU sites plus mobile app that aggregates stock from 1,600+ retailers. The platform’s core asset is a real-time price tracker that lists identical items across multiple merchants, showing lowest delivered cost, shipping times and active promo codes on one page. A barcode scanner and “Back-in-Stock” alerts convert comparison traffic into checkout, while Cosmetify’s own-label “Cosmetify Collection” supplies trend-driven dupes at supermarket prices. Its annual “Cosmetify Awards” ranking, compiled from click-through and sales data, is widely cited by press and influencers. Primary users are 18-34-year-old digitally native shoppers who value speed, transparency and bargain hunting over brand loyalty; 70% of traffic is mobile and 40% comes from price-alert push notifications. The audience skews toward students and young professionals who follow TikTok beauty hacks, want prestige items without full markup and are comfortable cross-border ordering to save 10-30%. Cosmetify competes with multi-retailer beauty marketplaces and discount e-tailers by positioning itself as a neutral meta-search engine rather than a single store, eliminating need to open multiple tabs. Differentiation lies in live price arbitrage, inclusive global shipping calculator and data-driven content that ranks products by actual consumer demand, not paid placement.