Create Academy

Food, Drinks & Restaurants

Create Academy sells streaming-only video courses in gardening, cooking, floristry, interior design and related crafts. Individual classes cost £99–£129; an annual “All-Access” subscription is £199. Every product is delivered through its own web platform—no physical retail, DVDs or third-party marketplaces. The brand’s signature is pairing celebrity British experts (e.g., Piet Oudolf, Molly Mahon, Arthur Parkinson) with cinematic production and chaptered, project-based lessons that run 3–6 hours each. Courses are permanently accessible after purchase, include printable notes, and emphasize repeatable, seasonal projects rather than one-off tutorials. Core buyers are 30-55-year-old UK and US homeowners who treat creative skills as weekend leisure and social currency; they value sustainable, design-led living and prefer learning at home over formal college programs. The audience skews female, Instagram-active, willing to invest in premium hobbies, and likely to buy plants, cookware or fabrics recommended on-screen. Create Academy competes in the booming “edutainment” space against mass subscription platforms and niche craft sites. It differentiates by focusing narrowly on elevated domestic arts, commissioning household-name tutors, pricing a la carte near the cost of a hardback book, and positioning itself as the MasterClass equivalent for British lifestyle crafts.

Learn seasonal crafts from Britain's finest experts, at home, on your schedule

• Sustainable