Databrus

Databrus.store is a single-SKU online shop that sells a USB-C “6-in-1” retractable charging cable priced at USD 29.99—positioned in the budget-to-mid range for mobile accessories. Orders are fulfilled only through the Shopify storefront; no retail presence or marketplace listings are offered. The site also lists spare retractable modules and cable clips as sub-$5 add-ons. The brand’s entire identity is built around one patented self-reeling mechanism that stores 1 m of braided cable in a 5 cm plastic housing. A detachable magnetic puck system lets users swap USB-C, Lightning, and micro-USB tips without carrying extra cords. Product pages emphasize lab-tested 60 W PD fast-charge compatibility and a 10 000-reel cycle life, backed by a two-year “no-tangle” warranty. Core buyers are commuters, delivery riders, and minimalist EDC enthusiasts who want one cable that fits a pocket and charges every device. The aesthetic—matte black shell with a subtle laser-etched logo—appeals to users who value tidy, tech-organized setups and post their carry layouts on Reddit and Instagram. Databrus competes with mass-market retractable cables and multi-tip cords sold by mobile accessory giants. It differentiates through a narrower, repair-friendly modular design, a single-product focus that keeps inventory overhead low, and direct-to-consumer pricing that undercuts premium retractable alternatives by 40-50 %.