Dip

Home & Garden · Furniture

Dip is a UK-based oral-care brand that sells plastic-free toothpaste tablets, refillable glass jars, and biodegradable accessories such as bamboo toothbrushes. Products sit in the mid-range: a 60-tablet jar costs £7–£8 and a 180-tablet refill pouch £14–£15. Sales are direct-to-consumer through wearedip.co.uk and via selected zero-waste stores and boutique pharmacies across the UK. The brand’s core claim is “dentist-formulated performance without the plastic tube.” Tablets are fluoride-rich, SLS-free, cruelty-free and packaged in endlessly recyclable glass; pouches use 60 % less material than rigid plastic. Dip’s pastel-coloured jars and playful copy have made the Starter Kit one of the best-selling plastic-free dental sets on UK eco-marketplaces. Typical buyers are 20-40-year-old city dwellers already shopping refillable beauty and cleaning products. They value visible sustainability credentials but refuse to compromise on clinical efficacy; Dip’s fluoride content and NHS-dentist endorsements reassure them. The brand’s Instagram-friendly aesthetic also appeals to renters and students who display bathroom products as décor. Dip competes in the crowded “sustainable oral care” segment against both big brands launching recycled-plastic tubes and small independents selling glass-jar powders. It differentiates by combining proven fluoride protection with fully tube-free packaging, a UK-based refill loop that mails pouches in letter-box-friendly envelopes, and design-led branding that looks lifestyle rather than pharmacy.

Clean teeth, zero plastic, bathroom style that actually works

• Sustainable
• Recycled
• Independent
• Cruelty-free