Do Sport Live

Sports, Outdoors & Fitness · Fitness & Gym Equipment

Do Sport Live is a pure-play e-commerce retailer that focuses on live-streaming and on-demand fitness hardware and subscriptions. The catalog centers around a proprietary smart camera, clip-on sensors, and resistance accessories sold in bundles ranging from $199 to $499; add-on class memberships run $29–$39 per month. All sales flow through dosportlive.com and the companion mobile app; no physical retail or third-party marketplaces are used. The brand’s core edge is AI motion-tracking that turns any TV or phone into a two-way studio: the camera corrects form in real time and posts leaderboard stats to the cloud. Launch bundles include a 12-month “All-Access” pass to daily live cycling, HIIT, yoga and boxing classes shot in the company’s Florida studio, differentiating it from pre-recorded libraries. Reviewers consistently cite the low-latency interaction and instant rep-count feedback as the standout features versus static workout apps. Primary buyers are 25-45-year-old apartment dwellers who want boutique-studio coaching without commuting or mounting a $1,500 bike. The value proposition—sub-$500 upfront and a cancel-anytime membership—appeals to budget-conscious professionals, remote workers, and parents who schedule workouts around irregular hours and prefer equipment that stows in a drawer. Do Sport Live competes in the connected-fitness space against hardware-heavy bikes, rowers and mirrors sold at 3-5× the price. It differentiates by decoupling the camera from a single machine, letting users stream to any screen and incorporate existing dumbbells or body-weight moves, while keeping total first-year cost under $1,000.

Your personal trainer lives in your phone, not your apartment