Dogeared

Accessories · Jewelry

Dogeared sells delicate, mostly 14k-gold-filled and sterling-silver jewelry priced $28-$298; categories include charm necklaces, stack rings, birthstone pieces, and bridesmaid gifts. The line sits in the mid-range segment and is distributed through dogeared.com, 400+ specialty boutiques, and Nordstrom stores nationwide. Founded in 1991 and headquartered in Culver City, CA, the brand hand-crafts every piece locally in small runs and packages each item on a recycled card printed with a brief intention or mantra. Its “Make a Wish” necklace—an asymmetrical tiny ring on a silk cord—became a cult gift item and remains the company’s best-known SKU. Core shoppers are 18-35-year-old women who want meaningful, everyday jewelry that communicates personal milestones, mindfulness, or friendship without luxury-level spend. The brand’s eco-conscious, California-casual ethos and customizable card messaging appeal to customers who value authenticity, sustainability, and sentimental storytelling over conspicuous branding. Dogeared competes with other fashion-jewelry labels that pair affordable metals with emotional narratives; it differentiates by maintaining domestic production, using recycled metals and packaging, and embedding a concise mantra or wish with every design.

Jewelry that holds your wishes, made by hand in California

• Sustainable
• Recycled