Easylife Group

Easylife Group retails problem-solving household, garden, health, beauty, automotive and personal-care gadgets priced mainly £10-£60, with a handful of premium electronics reaching £150. The catalogue is 95 % own-label or exclusive lines sourced from Asian OEMs and sold only through the UK-centric e-commerce site; there is no physical store network. The brand positions itself as the “shortcut to everyday life” by sourcing items that solve small daily irritations—magnetic screen doors, jar openers, posture vests—then presenting them in plain-language, benefit-led copy. Products are photographed in situ, shipped same-day from a Midlands warehouse and backed by a 30-day “no-quibble” guarantee, reinforcing low-risk impulse buying. Core buyers are 40-70 year old UK homeowners who want practical fixes without visiting high-street shops; 70 % of traffic is mobile and 60 % is repeat. They value convenience, British-based customer service and prices below mainstream retail, aligning with a “smart saver, not cheapskate” mindset. Easylife competes in the catalogue/online “household solutions” niche against multi-category gadget retailers and Amazon marketplace sellers. It differentiates through curated exclusivity, plain-English problem/solution merchandising, bundled shipping incentives and a UK call-centre that can authorise instant replacements—creating trust and loyalty that commodity marketplaces struggle to match.