eatyour.coffee

Food, Drinks & Restaurants · Coffee & Tea

EatYour.Coffee sells solid, plant-based snack bars and bites that each contain a full cup of fair-trade coffee. The line-up includes four bar flavors, two protein-bite SKUs and seasonal limited runs; all items are mid-range at about $2.50-$3 per bar and $20-$24 for 12-count boxes. Distribution is DTC through the brand’s own site plus Amazon, and selective natural/specialty retailers such as Whole Foods, Wegmans and campus bookstores. The products’ core twist is “coffee you can eat”: caffeine (65-110 mg) is brewed in, not sprayed on, giving an energy-bar alternative without added synthetic caffeine. Every SKU is vegan, gluten-free, non-GMO and sweetened with dates; bars are also soy-free. The brand’s bright, conversational packaging and “Skip the Line, Eat the Coffee” tagline position it as a morning hack for busy consumers. Primary buyers are 18-34-year-old students, young professionals and fitness commuters who want portable energy without sugary lattes or energy-drink jitters. The brand speaks to values of convenience, clean labels and ethical sourcing—each wrapper lists the fair-trade farm lot and highlights 1% For The Planet membership. EatYour.Coffee competes in the overlapping energy-bar, better-for-you snack and ready-to-drink coffee set. It differentiates by delivering caffeine through whole-food ingredients rather than shots or drinks, keeping sugar under 7 g and offering shelf-stable portability that liquids and refrigerated RTD coffees cannot match.

Brew your morning coffee into a bar, skip the line

• Ethical
• Vegan