Emergency Assistance Plus® (EA+®)E

Emergency Assistance Plus® sells annual medical-evacuation and travel-assistance memberships priced in the mid-range tier: individual plans ~$179/yr, family ~$199/yr, with multi-year discounts. The product is a service package—24/7 emergency transport, nurse escort, vehicle return, pet and dependent care—not a physical item. Sales are online-only through the brand’s direct-to-consumer site and affinity partners (credit-union and alumni portals). EA+® differentiates by covering gaps left by health insurance and platinum credit cards: it pays up-front for private air ambulance, specialty flights home, and companion travel, capped at $1 M per occurrence. The plan is activated any time the member is hospitalized more than 50 miles from home, domestic or international. Underwritten by Global Excel Management and dispatched by United-States-based critical-care nurses, the service is positioned as “medical evacuation without the luxury price.” Core buyers are frequent leisure travelers aged 50-75 with Medicare or basic health plans that exclude long-distance transport. RV owners, snowbirds, cruise passengers, and parents of study-abroad students purchase for peace-of-mind and to avoid five-figure evacuation bills. The brand appeals to pragmatic, insurance-savvy consumers who value financial protection over premium travel perks. EA+® competes in the niche between high-premium travel-insurance brands and low-benefit roadside-assistance clubs. It undercuts traditional medical-evacuation insurers by stripping trip-cancellation baggage coverage and focusing solely on emergency transport, keeping annual fees below the cost of a single short-haul air ambulance.