Energy Hydration Recovery

Health & Beauty · Fragrance

Energy Hydration Recovery sells powdered and ready-to-drink electrolyte formulas, carbohydrate-protein recovery blends, and effervescent hydration tablets. Prices sit in the mid-range: single sticks $1.50–$2.25, 30-serving tubs $29–$34, and 12-pack RTDs $32–$36. The brand is DTC-first through its own site and Amazon, with selective placement in specialty run-cycling shops and physical therapy clinics. Formulas are built around a 3:1 sodium-to-potassium ratio, cluster-dextrin carbs, and 3 g added BCAAs, all Informed-Sport batch-tested. The “E-H-R Tri-Phase” system—Pre, During, Post—lets athletes mix and match SKUs to match session demands. Flagship SKU “Recovery 3X” delivers 20 g whey isolate plus 240 mg sodium in 140 calories, earning placement in several IRONMAN race kits. Core buyers are 25-45-year-old amateur endurance athletes who track HR data and want lab-grade nutrition without pro-level sponsorship budgets. The brand speaks to time-crunched triathletes, marathoners, and CrossFitters who value clean labels, third-party testing, and recyclable stick packaging they can tuck in a jersey. It competes in the crowded sports-hydration aisle dominated by legacy drink mixes and mainstream beverage giants. Differentiation comes from narrower SKUs focused solely on endurance recovery, transparent electrolyte ratios printed front-of-pack, and a subscription model that discounts 20 % and ships in compostable pouches.

Lab-tested recovery that fits your jersey and your budget

• Recycled