epoxy-coat

Epoxy Coat sells DIY garage-floor epoxy kits, commercial-grade high-solids epoxies, polyaspartic topcoats, decorative flakes, and concrete prep tools. Kits run $99–$399 for a standard 2-car garage, placing the brand in the mid-range between big-box paint and contractor-only industrial systems. Sales are direct-to-consumer through epoxy-coat.com and a 1-800 order line; no retail stores. The company formulates and manufactures in Grand Rapids, MI, advertises a 100%-solids, cycloaliphamine-cured resin that is VOC-exempt in all 50 states, and warranties residential floors for a lifetime against hot-tire pickup, peeling, and staining. Their “Original Garage Kit” ships with a two-hour instructional DVD, a spike-roller, and enough flake for full broadcast—features that have made it a top-selling DIY epoxy on Google Shopping for five straight years. Primary buyers are homeowners aged 30-60 who want a showroom-grade floor without hiring contractors and value Made-in-USA quality, lifetime warranties, and same-day tech support. The brand also sells to small auto-restoration shops and makers who need chemical-resistant, easy-to-clean surfaces on a weekend timeline. Epoxy Coat competes with mass-market water-based epoxies sold in home centers and with two-part polyurea kits marketed through influencers. It differentiates by offering industrial-grade solids content, lifetime coverage, and factory-direct technical assistance priced below contractor-installed systems.