Etnies

Clothing · Streetwear

Etnies sells skate-inspired footwear, apparel and accessories for men, women and kids; shoes remain the core, split among vulcanized skate models, cup-sole sneakers, BMX-specific pairs and lightweight lifestyle runners. Price points sit in the mid-range: most adult shoes USD 65-95, apparel USD 28-65, with limited collaborations reaching about USD 110. The brand operates etnies.com (global shipping), 8 company-owned U.S. stores and roughly 2,500 specialty skate/BMX retailers worldwide. Founded in 1986 by a French pro skater, Etnies was the first skate brand owned and designed by riders; it still markets itself as “skateboarder-owned and operated.” Signature technologies—STI Foam cushioning, Michelin-performance rubber outsoles and recycled open-cell foam insoles—target impact protection and durability. Iconic lines include the classic Fader, Marana (tested to 400,000 cycles of abrasion) and the Jameson series favored by pros for its board feel. Core buyers are 12-30-year-old skateboarders, BMX riders and street-wear consumers who value function, durability and authentic skate heritage. The brand reinforces inclusion and sustainability: it plants a tree for every Jameson sold (over 3 million to date), funds public skateparks through the etnies Goofy vs. Regular contest, and offers extended sizes and vegan colorways, aligning with eco-minded, action-sports lifestyles. Etnies competes in the crowded skate-footwear space against larger sportswear giants and boutique board brands. It differentiates by staying rider-run, packing pro-level tech into mid-tier prices, and backing the culture with tangible environmental projects and community skateparks rather than relying solely on fashion cycles or celebrity endorsements.

Skate-owned tech that plants trees while you shred

• Sustainable
• Recycled
• Vegan