Eurovik

Eurovik operates a mid-range DIY and home-improvement webshop at eurovik.rs, listing roughly 25,000 SKUs across power tools, hand tools, fasteners, construction chemicals, workwear, garden equipment, and small plumbing and electrical items. Typical consumer prices run RSD 1,000–25,000 (≈ €9–220), while pro bundles and light machinery climb to about €600, positioning the offer between discount hardware stalls and premium specialist dealers. Sales are online-only for the whole of Serbia, with 24-hour dispatch from an 8,000 m² Belgrade warehouse and cash-on-delivery or card payment at the door. The firm’s edge is same-day availability of “grey-zone” professional brands—Bosch, Makita, Knauf, Soudal, Wera—that brick-and-mortar retailers often keep at low stock, coupled with a lowest-price guarantee that is automatically refunded if the customer finds the item cheaper within seven days. A downloadable VAT invoice, 1-year “no-paperwork” return window, and Serbian-language phone support until 8 p.m. make the site popular among tradespeople who need compliance paperwork without visiting wholesalers. Seasonal “contractor kits” (e.g., 5-piece SDS-plus set + respirators) are recurring best-sellers that routinely top Google Shopping PLAs. Core buyers are self-employed builders, maintenance crews, and rural handymen who value verified originals over open-market counterfeits but still watch every dinar; they appreciate transparent stock counters, next-day delivery to jobsites, and the option to order “two boxes of anchors” without minimum spend. Secondary customers are DIY renovators in suburban Serbia who follow Facebook tutorial campaigns and prefer financing up to 36 instalments rather than tying cash in big-box store credit notes. Eurovik competes with domestic cash-and-carry wholesalers that reward bulk purchases and with international e-commerce platforms that ship from EU warehouses but add border delays. It differentiates by keeping fast-moving SKUs physically in Serbia, quoting all-inclusive duty-paid prices, and offering loyalty points that convert into future tool purchases—effectively giving small contractors wholesale terms without volume thresholds.