Eversilk

Eversilk sells 100 % mulberry-silk bedding, sleepwear and accessories—pillowcases, sheets, duvet covers, scrunchies and eye masks—priced mid-range (USD $25–$180 per piece). The collection is concentrated in four momme weights (19, 22, 25, 30) and fifteen colorways. All sales flow through the brand’s own Shopify site plus Amazon storefront; no brick-and-mortar. The company promotes “beauty sleep” benefits—hypoallergenic, friction-reducing, moisture-retaining fabric—and backs every item with independently tested OEKO-TEX Standard 100 certification. Best-known SKUs are the 22-momme envelope-closure pillowcase set and the 30-momme “Signature” sheet bundle, both shipped in reusable gift boxes with hidden zipper guards and extra-wide elastic. A 60-night trial and free U.S. returns lower the perceived risk of buying silk online. Core buyers are 25-45-year-old women who follow skincare routines, invest in hair health and prefer washable luxury over dry-clean-only textiles. The brand’s pastel palette, Instagram reels on “bedhead prevention” and gifting bundles speak to value-driven minimalists who want cruelty-free, biodegradable fibers without four-figure price tags. Eversilk competes in the crowded “accessible luxury bedding” tier against cotton percale, bamboo lyocell and lower-grade silk labels. It differentiates by standardizing mulberry grade-6A long-strand fiber, charmeuse weave and reinforced seams at a price 30-40 % below comparable momme weights, while offering faster domestic shipping and a longer trial window than most specialty textile sites.