Evrloop

Evrloop sells modular, repairable consumer electronics centered on a circular-economy model: currently a flagship modular smartphone (€499-€699) and swappable battery packs, with plans for audio and wearable add-ons. All hardware is sold direct-to-consumer through evrloop.com and the company’s mobile app; no retail partners are listed. Prices sit in the mid-range bracket, but upgrade kits and individual modules start at €29 to keep total cost of ownership low. The brand’s core pitch is “buy once, upgrade forever.” Every major component—screen, camera, battery, mainboard—can be removed with a single tool and replaced or traded in for credit; returned parts are refurbished or recycled in-house. Evrloop publishes full repair manuals, open CAD files, and guarantees eight years of OS and security updates, positioning itself as the anti-obsolescence phone maker. Customers are tech-savvy Europeans aged 20-45 who value right-to-repair legislation, minimal e-waste, and long-term savings over annual flagship cycles. The community forum has 18 k members sharing DIY mods, and 62 % of buyers arrive through sustainability-focused subreddits and YouTube teardown channels rather than traditional ads. Evrloop competes in the modular/repairable niche against fair-trade and rugged-device brands, but differentiates by combining flagship-grade chipsets with a trade-in credit system that refunds up to 40 % of the original price when modules are returned. Its closed-loop recycling plant in Rotterdam lets the company reclaim 92 % of used materials, a figure it publicizes in quarterly impact reports to stay ahead of broader industry pledges still years from implementation.