Excel Clothing

Clothing · Men's Fashion

Excel Clothing is a UK-based menswear retailer that focuses on designer jeans, premium denim, streetwear and contemporary menswear, stocking brands such as Armani, Diesel, Hugo Boss and Pretty Green. Price points sit in the mid-to-premium bracket: jeans £80-£250, jackets £120-£400, footwear £90-£300. The company trades both through its Newcastle-upon-Tyne flagship store and the e-commerce site excelclothing.com, which ships worldwide. The store positions itself as a one-stop destination for hard-to-find premium denim sizes—offering waist 26-40 and leg lengths 28-38 in most styles—backed by 30-plus years of denim expertise. Staff are trained to provide detailed fit and wash advice both in-store and via live chat, a service the retailer highlights as “Denim Doctor.” Limited-edition drops and early-season arrivals from core Italian and American denim labels give the store first-mover appeal in the North-East. Core customers are 18-40-year-old men who follow football and music culture and want branded, slim-to-tapered fits that signal status without full luxury pricing. Buyers value authenticity, size availability and regional credibility—many discover the brand through match-day footfall or NUFC player sightings in-store. Excel competes with national denim independents and department-store denim rooms by doubling down on depth of stock, extended sizing and knowledgeable service rather than breadth of non-denim merchandise. Its combination of heritage UK retail presence and quick online replenishment lets it serve both walk-in weekend shoppers and European customers chasing sold-out washes.

Your size exists here, your style speaks volumes

• Independent