Exfactorguide

Exfactorguide sells digital relationship-improvement programs centered on the “Ex Factor” method—a step-by-step blueprint to win back or move on from an ex-partner. The flagship Ex Factor Guide e-book and companion video course sit in the mid-range tier (USD 47–97), with occasional upsell coaching add-ons. All products are sold exclusively through the Shopify-powered site; no print or retail inventory is carried. The brand’s signature is a psychology-based, no-contact framework delivered in gender-specific editions (his/her versions) and backed by a 60-day unconditional refund rate below 3 %. Content is authored by Brad Browning, a certified counselor whose YouTube break-up advice channel exceeds 1.3 million subscribers, giving the guide built-in social proof and daily organic traffic. Primary buyers are 25-40-year-old North Americans fresh out of a long-term relationship, comfortable with self-help digital products, and actively searching “how to get my ex back” on mobile. They value privacy, actionable scripts, and the promise of avoiding “no-contact” mistakes rather than open-ended therapy sessions. Exfactorguide competes in the crowded post-breakup self-help niche against generic e-books, dating-coach memberships, and therapy apps. It differentiates through a single, trademarked method, gender-split scripting, low one-time price, and a YouTube funnel that demonstrates expertise before purchase, reducing perceived risk versus open-ended subscriptions.