EYCE

EYCE sells silicone water pipes, rigs, bubblers, spoons, and accessories priced $19-$149, sitting in the mid-range segment. All products are sold direct-to-consumer through eyce.com and a network of ~1,200 U.S. smoke shops and dispensaries. The brand’s core promise is “indestructible” platinum-cured silicone construction backed by a lifetime warranty; every piece includes hidden storage, magnetic tool holders, and is dishwasher-safe. Their best-known line, the EYCE Sidecar, flips the traditional rig form with a removable, reversible neck and integrated concentrate jar. Customers are 18-34-year-old outdoor enthusiasts and festivalgoers who want glass-like function without fragility; they value portability, bright colorways, and gear that survives drops, hikes, and snowboarding trips. The brand speaks to a “break it and bail” frustration that glass users know well. EYCE competes with low-cost imported silicone and high-end borosilicate glass brands by positioning itself as the premium, design-driven alternative: U.S. design, medical-grade materials, patented features, and lifetime warranty versus cheap silicone or fragile glass.