FairFigure

FairFigure sells data-driven business-valuation software and APIs that deliver real-time company appraisals, comparable transaction benchmarks and financial-health dashboards for private firms. Subscription tiers run from $99 per month for single-company reports (budget) to mid-four-figure annual licences that unlock unlimited valuations and white-label exports (mid-range); custom enterprise bundles with dedicated data feeds sit in the premium bracket. All products are sold exclusively through the fairfigure.com platform and its self-serve checkout; no physical retail or reseller network is used. The brand’s core edge is an algorithm trained on 3.5 million private-equity and M&A transactions that updates nightly, letting users generate defensible 20-page valuation PDFs in under five minutes. FairFigure positions itself as the “Zillow for private companies,” marketing speed, transparency and fixed-price clarity in an industry dominated by opaque, weeks-long consulting engagements. Its best-known module, the DealComps engine, is frequently cited by brokers as the fastest way to source revenue-multiple benchmarks for firms under $100 million EBITDA. Primary buyers are Main-Street business brokers, lower-middle-market M&A advisers, CPAs preparing succession plans and owners contemplating exit or fundraising who need credible numbers without hiring a full appraisal firm. Customers value speed, cost control and the ability to show prospects a third-party valuation generated on demand. The brand appeals to pragmatic, data-oriented professionals who view traditional valuation reports as slow, expensive and laden with jargon. FairFigure competes against legacy business-valuation consultancies, spreadsheet-based calculators and emerging fintech dashboards. It differentiates by automating the entire SIC/NAICS peer-search and multiple-adjustment workflow, delivering court-grade documentation at software margins while exposing the underlying comps and assumptions for user editing—something manual services and black-box apps rarely allow.