Farandwild

Farandwild.com is a UK-based, online-only retailer that curates outdoor, travel and everyday gear for women, men and kids. Core categories include insulated jackets, merino base-layers, recycled-fabric backpacks, trail footwear and low-waste camping accessories, all stocked in sizes XXS-3XL. Price points sit in the mid-range: insulated jackets £120-220, backpacks £40-110, accessories £12-45, with seasonal archive sales at 30-50 % off. The company positions itself as “planet-first adventure outfitters”; every product page lists verified sustainability credentials—bluesign fabrics, PFC-free DWR, recycled down, B-Corp supply partners—and the site offsets delivery emissions through Highland re-wilding projects. Its best-known lines are the 100 % recycled “ReDown Parka” and the modular “TrailFlex” backpack system that swaps 10-litre inserts for hiking, biking or commute use. Customers are 25-45-year-old city dwellers who escape to hills or coast at weekends and want kit that performs but aligns with low-impact values. They favour neutral palettes, gender-inclusive fits and repair-over-replace culture; the brand’s free lifetime repairs programme and trade-in resale portal reinforce that mindset. Farandwild competes with mainstream outdoor chains and niche eco-gear start-ups by combining technical credibility (3-layer waterproof ratings, mapped insulation) with radical transparency—publishing cost breakdowns, factory photos and impact audits for every SKU—while staying below premium alpine price tiers.