Fields

Fields.ie is an Irish department-store chain selling mid-range fashion, footwear, accessories and homewares for women, men and children, with most apparel priced €30-€120. The company also stocks small electrics, gifts and seasonal décor, positioning itself between discount chains and premium Irish boutiques. Sales are generated through 15 provincial high-street stores plus nationwide click-and-collect and home-delivery e-commerce. The retailer is notable for dedicating roughly half of floor space to plus-size women’s fashion (sizes 18-32) under its own “Fields Collection” label, a segment still underserved in Ireland. Stores promote Irish suppliers such as Aran Woollen Mills and local designers alongside European brands, and run frequent “€20 off” voucher campaigns that drive repeat visits. A no-quibble 28-day return policy applies to both online and in-store purchases. Core shoppers are 35-65-year-old women living outside Dublin who want contemporary styling in extended sizes without travelling to larger cities. They value in-store fitting, staff trained in plus-size styling, and the convenience of collecting online orders locally. The brand appeals to pragmatic, community-oriented consumers who prefer to support an Irish family-owned firm over multinational fast-fashion chains. Fields competes with national department stores, high-street fashion multiples and pure-play e-commerce sites that ship to Ireland. It differentiates by combining plus-size expertise, physical presence in regional towns, and a hybrid of Irish heritage labels with affordable international lines—elements that larger chains rarely integrate under one roof.