FireAvert

FireAvert sells automatic stove-shut-off devices for electric and gas ranges. Single-plug units list around $150, 3- and 4-plug sync kits run $250-$350, and bulk packs for property managers reach $500—positioning the line in the mid-range safety-tech tier. All sales flow through the brand’s own site and Amazon storefront; no retail distribution is listed. The brand’s core technology syncs a synced smoke-alarm listener with the appliance power line: when an existing smoke detector sounds, the unit cuts electricity or gas to the cooktop within 30 seconds, preventing most cooking-fire ignitions. FireAvert markets itself as “the only plug-in solution that works with your current smoke alarm,” holds UL and CSA certifications, and is required equipment in several U.S. multi-family housing codes. Property-insurance carriers commonly recognize the device for premium discounts. Primary buyers are multi-family property owners, senior-living operators, and college-housing managers seeking code-compliant, low-maintenance fire mitigation. Secondary customers are safety-minded homeowners and Airbnb hosts who value retrofit solutions that do not require new wiring or smart-hub adoption. The brand appeals to risk-averse operators focused on liability reduction and resident retention rather than on premium smart-kitchen aesthetics. FireAvert competes in the passive cooktop-safety segment against knob-level shut-off timers, motion-sensing burner controls, and full smart-range ecosystems. It differentiates by leveraging the resident’s existing smoke-alarm network—no batteries, sensors, or Wi-Fi needed—delivering a one-time-install retrofit that satisfies fire-marshal checklists at a fraction of full-appliance replacement cost.