Firsty

Firsty sells a single mobile app that provides global eSIM data across 120+ countries; users download the free app and buy data packs from €3.99 for 1 GB up to €49.99 for 20 GB, positioning the brand in the budget-to-mid range. All sales are in-app via Apple/Google Pay; no physical retail or SIM cards are offered. The product is notable for instant activation—users land, tap “Go,” and connect within 60 seconds without swapping SIMs or scanning QR codes. A built-in VPN and real-time usage dashboard are included at no extra cost, and the app automatically selects the fastest local network, features that have made it a top-10 travel app in 15 EU App Stores. Core customers are leisure and business travelers aged 18-45 who fly short trips 3-8 times a year and want to avoid airport SIM queues or high roaming fees. They value friction-free tech, pay-as-you-go control, and sustainability—Firsty offsets data carbon through UN-certified projects, aligning with eco-conscious mobility. Firsty competes with legacy roaming packages, global SIM card vendors, and other eSIM marketplaces. It differentiates by eliminating prepaid vouchers, offering sub-$5 entry packs, and bundling VPN and carbon offsets into the data price, positioning itself as the fastest, cheapest, and greenest way to get online abroad.