Fittnutrition

Food, Drinks & Restaurants · Snacks & Sweets

Fittnutrition sells whey and plant-based protein powders, pre-workouts, creatine, BCAAs, super-greens, collagen, and on-the-go snack bars; everything sits in the mid-range tier, with 1 kg proteins around $39–$49 and 30-serving pre-workouts at $34. The brand is digital-native—orders are placed only through fittnutrition.com and shipped from its Texas warehouse—although it occasionally releases limited drops on Amazon. Formulas are built around “clean performance”: fully disclosed ingredient panels, no proprietary blends, gluten-free and soy-free whey sourced from U.S. grass-fed dairies, and plant line certified vegan and Informed-Choice tested for banned substances. Flagskus include the 100% Isolate Clear protein (juice-like mixability) and the stim-free Pump-101 pre-workout that uses 6 g pure L-citrulline and 3 g creatine nitrate. Core buyers are 18-35-year-old recreational lifters, CrossFitters, and student athletes who want pro-level efficacy without artificial dyes or excess caffeine and who track macros on apps like MyFitnessPal. The brand speaks in workout jargon, posts transformation challenges on Instagram, and rewards customers with tiered “FITT Points” for PR selfies and referrals. It competes in the crowded direct-to-consumer sports-nutrition space dominated by legacy tub brands and influencer labels; differentiation comes from transparent formulas, third-party batch testing, grass-fed/vegan sourcing, and lower $/serving than premium “gold standard” lines while avoiding the bargain-bin commodity vibe.

Clean gains, zero BS, results you can track

• Vegan