FIXAW

FIXAW is a direct-to-consumer online brand that sells modular, snap-on repair kits for smartphones, tablets, laptops and game consoles. Kits bundle precision steel bits, aluminum handles, opening tools and replacement batteries/screens, priced $19-$89—mid-range between cheap generic sets and pro-grade toolboxes. Everything ships from U.S. stock and is sold only through fixaw.com, with free 2-day delivery on orders over $35. The company’s kits are organized by device rather than tool type, so a “iPhone 14 Pro Kit” contains exactly the pentalobe and tri-point bits plus pull-tabs and a new adhesive gasket needed for that model. Each kit includes a QR code that opens an HD step-by-step video filmed by FIXAW techs using the same tools. The lifetime-warranty bits are CNC-machined from S2 steel and magnetically coded to match the video call-outs, eliminating guesswork. Core buyers are 18-35 tech enthusiasts and college students who repair their own gear to save money and reduce e-waste; 60 % of Instagram followers identify as gamers or STEM majors. The brand frames repairs as a 15-minute creative flex, emphasizing sustainability badges and resale-value savings rather than technical mastery. FIXAW competes with bulk import tool sets and marketplace parts sellers by bundling curated, device-specific components with guided content in one box. Its differentiation lies in indexed video manuals and lifetime bit replacement, turning a commodity toolkit into a repeatable, content-driven experience that encourages customers to document and share each fix.