Flaus, Inc.

Flaus, Inc. sells a single flagship product: an electric flosser sold in starter kits ($79–$99) and refill head four-packs ($14). The device is positioned in the mid-range oral-care segment, cheaper than premium water flossers but above disposable manual floss. Sales are direct-to-consumer through goflaus.com and Amazon; no brick-and-mortar distribution is listed. The brand’s hook is “the first eco-friendly electric flosser.” A slim, recyclable aluminum handle pairs with snap-on heads made from plant-based bioplastic, cutting single-use floss waste by 95 %. A 10,000-rpm motor gently vibrates to slide floss between tight contacts in under 30 seconds, a feature highlighted in most reviews and paid social ads. Core buyers are 25-40-year-old urban professionals who already use electric toothbrushes and track habits via apps. They value sustainability, convenience, and aesthetic bathroom accessories; Flaus markets itself as a plastic-neutral, cruelty-free upgrade that turns flossing from a chore into a “self-care ritual.” Flaus competes with both disposable floss brands and bulkier countertop water flossers. It differentiates by merging the precision of string floss with the ease of an electric device while touting a smaller carbon footprint and travel-friendly design.