Fleihi

Fleihi.com is an online-only beauty and personal-care retailer that stocks a tightly curated mix of Korean skin-care, color cosmetics, hair tools and body devices. Price points sit in the mid-range band: single masks start around US $2, serums run $18-35, and flagship LED or RF tools peak near $120. Everything ships from the company’s U.S. fulfillment center; there is no brick-and-mortar presence. The site’s distinction is its “K-beauty tech” filter: every SKU is vetted for patented South Korean ingredients or integrated micro-current/LED technology, and each product page posts translated MFDS (K-FDA) certificates. Fleihi’s own “Hi-Solve” quiz funnels shoppers to a three-step regimen, then auto-bundles the items at 15 % off, a mechanic that has pushed the Fleihi 3-Step Glass-Skin Set to sell-out status four consecutive quarters. Core buyers are 18-34-year-old North American women who follow skin-science influencers on TikTok and Reddit, want dermatologist-level results without clinic prices, and value cruelty-free, alcohol-free formulas. The brand voice is clinical yet playful—pH stats and meme GIFs share the same caption—mirroring a customer base that treats skin care as both hobby and measurable self-improvement. Fleihi competes with mass e-commerce K-beauty importers and clean-beauty marketplaces, but separates itself by stocking only tech-enhanced SKUs, providing U.S.-based 2-day delivery on every order, and offering a 60-day “empty-bottle” return window even for opened devices, a policy unmatched by most budget or boutique rivals.