Florugby

Florugby is a U.S.–based e-commerce retailer that specializes in women’s and girls’ rugby apparel, equipment, and teamwear. Core categories include performance jerseys, training shorts, protective headgear, balls, and customizable team kits priced from mid-range ($35–$70 for apparel) to premium ($90–$150 for match jerseys and embroidered bundles). Sales are conducted exclusively through florugby.com; no brick-and-mortar stores are operated. The brand positions itself as the first American company dedicated solely to female rugby players, offering women-specific cuts and sizing not found in mainstream unisex lines. Every garment is designed with input from collegiate and club athletes, and the site provides same-week customization for names, numbers, and club logos. Its “Try-Ready” starter bundle—jersey, shorts, socks, and mouthguard for $99—has become a go-to entry package for new high-school programs. Customers are U.S. high-school girls, collegiate players, and adult club athletes seeking gear that fits properly and ships domestically within days. Coaches and parents value the one-stop shop for rule-compliant mouthguards, IRB-marked balls, and bulk order discounts that simplify season prep. The brand appeals to values of inclusion, body-positive sizing (XS-3XL), and growing the women’s game at grassroots level. Florugby competes against global rugby houses whose catalogs are still male-centric and against general team-sport suppliers that treat rugby as a sideline. It differentiates by holding inventory in women’s silhouettes year-round, offering low minimum-order customization, and providing rugby-specific customer service staffed by current players who understand position-specific needs.