Forai, Inc.

Digital Services & Streaming

Forai, Inc. sells handmade apparel, jewelry, and home accessories produced by refugee and immigrant women in St. Louis. Items are priced in the budget-to-mid-range band—most accessories $15-45, apparel $40-120—and are sold exclusively through the nonprofit’s e-commerce site and periodic pop-up events. The brand’s product line is notable because every piece is sewn or beaded by artisans paid a living wage while receiving ESL, mentoring, and micro-business training; each tag lists the maker’s name. Signature offerings include reversible cotton tote bags, wax-print headbands, and small-batch holiday ornaments that regularly sell out within days. Core customers are values-driven women aged 25-55 in the Midwest who want purposeful gifting and everyday items that directly support newcomer families; many discover Forai through church networks, refugee-support groups, and ethical-shopping blogs. Buyers prioritize transparency, storytelling, and the ability to trace a single product to an individual artisan. Forai competes in the crowded “mission-driven craft goods” space populated by fair-trade marketplaces and social-enterprise accessories labels. It differentiates by operating as a hyper-local nonprofit with no overseas factories, offering artisans profit-sharing on every sale, and limiting collections to what its small St. Louis studio can produce, turning limited inventory into a badge of authenticity.

Wear stories that change lives, one artisan at a time

• Handmade
• Ethical