Sports, Outdoors & Fitness · Water Sports
Formula Fun Boards
Ride lighter, travel farther, feel good about it
Formula Fun Boards sells soft-top surfboards, foamies, and matching accessories (fins, leashes, traction pads). Boards run 4'6"–9'0" and are priced mid-range: most complete setups sit between US $295–$495, sitting well below premium PU/EPX shortboards but above big-box entry foam decks. Sales are direct-to-consumer through formulafunboards.com and a single San Diego showroom; no wholesale distribution. The brand builds its boards in a wind-powered Thailand factory, advertises 60 % recycled foam cores, plant-based resin, and fully recyclable packaging. Shapes are licensed from legendary San Diego shaper Steve Walden, giving the line credible longboard heritage; the 8'0" "Fun Fish" and 7'0" "Eco Fun" are perennial best-sellers that reviewers cite for glide and durability. Customers are 25-45-year-old weekend surfers—parents, travelers, condo dwellers—who want hassle-free wave count without epoxy price tags or storage headaches. The appeal is eco-conscious convenience: light boards that car-top, survive dings, and can be resold or recycled, aligning with a "leave-no-trace" coastal lifestyle. Formula Fun competes in the crowded soft-top segment against mass-market foam brands and direct-to-consumer board startups. It differentiates through verified sustainable construction, authentic shaper licensing, and a lifetime half-price replacement program—signals that attract buyers willing to pay slightly more for greener, better-designed funboards.
Gymshark
Gymshark sells athletic apparel, activewear, and fitness accessories designed for gym-goers and fitness enthusiasts. They're notable for being founded by a teenager in his garage and building a loyal community-driven brand that resonates with younger fitness enthusiasts and social media-savvy athletes.
From garage startup to fitness community, wear the brand that actually gets you
