Frameist

Home & Garden · Bedding & Bath

Frameist sells ready-made and custom-sized picture frames, acrylic wall frames, gallery rails, and mounting hardware priced from $18 for a 5×7 acrylic to $260 for oversized wood gallery sets—solidly mid-range. All SKUs are sold exclusively through the company’s own Shopify site; no wholesale or brick-and-mortar stockists. The brand’s USP is “drop-in” acrylic panels that sandwich artwork between two clear sheets, creating a floating, glass-free look that ships flat and assembles without tools. Their magnetic maple gallery rails—introduced 2021—have become a recognizable Instagram staple for quick art rotation. Customers are 25-40-year-old urban renters, designers, and Etsy art buyers who want damage-free, minimalist display that can move with them. The aesthetic appeals to value-driven consumers who favor Scandinavian lightness, neutral wood tones, and sustainable packaging over ornate or permanent framing. Frameist competes in the direct-to-consumer framing niche against legacy mail-order framing clubs and big-box craft retailers. It differentiates with tool-free acrylic systems, flat-rate US shipping, and a 14-day “art swap” guarantee that lets buyers change prints without rebuying hardware.

Display your art without the commitment, move it when you do

• Sustainable