Frost

Frost is a UK-based premium interiors retailer that sells contemporary furniture, lighting, rugs, mirrors and home accessories. Price points sit in the upper-mid to luxury bracket: sofas £2-8 k, statement chandeliers £1-4 k, occasional tables £500-2 k. The company trades both online at frost.co.uk and through a 25,000 sq ft flagship showroom in Reigate, Surrey; nationwide two-man delivery and installation is offered on larger pieces. The edit is tightly curated—roughly 1,200 SKUs from 70 mostly European design houses such as Bontempi Casa, Cattelan Italia and Eichholtz—giving the store the authority of a mini trade fair. Frost positions itself as “design-led, trade-quality without the London mark-up”; it is known for quick access to Italian and Dutch collections rarely stocked outside the capital, and for offering bespoke finishes (metal, marble, glass, velvet) on short lead-times. Core customers are affluent professionals aged 35-60 refurbishing suburban family homes or second properties; interior designers and small property developers account for roughly 30 % of sales. Buyers value contemporary aesthetics, turnkey service and exclusivity—they want pieces that photograph like showroom vignettes yet arrive within 4-6 weeks, not the 12-14 typical of direct Italian imports. Frost competes with high-street premium chains, metropolitan design boutiques and growing direct-to-consumer European websites. It differentiates by combining physical gallery experience with suburban convenience, holding UK stock of bestsellers, and quoting flat-rate white-glove delivery that undercuts London showroom premiums while still offering the same branded collections.