Gaffos

Gaffos is a pure-play e-commerce eyewear retailer that stocks men’s and women’s designer sunglasses and optical frames from roughly 50 fashion labels. Price points run from $100 for contemporary lines to $500-plus for premium Italian and French houses, placing the assortment in mid-to-luxury territory. All inventory is sold through gaffos.com; no physical stores exist. The site positions itself as an authorized dealer, guaranteeing 100% authenticity and full manufacturer warranties—an explicit counter to the gray-market reputation of many discount eyewear sites. Daily “flash” deals knock 15-40% off MSRP, and every pair ships with free overnight delivery and complimentary returns. Their virtual try-on tool and in-house optician chat convert browsers who want designer credibility without boutique mark-ups. Core shoppers are 25-45-year-old fashion-attentive professionals who follow luxury brands but still hunt for measurable savings. They value speed, authenticity proof, and the ability to rotate seasonal styles without full retail commitment. Social traffic from Instagram outfit posts drives a high repeat rate, especially among customers who refresh sunglasses annually. Gaffos competes in the crowded online discount-luxury eyewear space populated by flash-sale and marketplace models. It differentiates through authorized-dealer status, next-day fulfillment, and price transparency that undercuts department-store promotions while avoiding membership fees or third-party seller risk.