Garden of Life

Health & Beauty · Supplements & Vitamins

Garden of Life UK sells vitamins, minerals, protein powders, probiotics, omega-3s, and organic whole-food supplements. Prices sit in the premium tier: £20-£45 for 30-day vitamin packs and £35-£60 for 500g plant proteins. Products are stocked in Holland & Barrett, Whole Foods, Boots, independent health stores, Amazon UK, and the brand’s own DTC site. Every SKU is USDA Organic and Non-GMO Project Verified; most are also Vegan Society-certified and gluten-free. The line is built around “raw,” unheated ingredients, with flagship lines MyKind Organics (Alicia Silverstone collaboration) and Raw Microbiome probiotics that guarantee 50-100bn CFU counts. Traceability is public: QR codes link to farm, lot, and third-party test data. Core buyers are 25-45-year-old urban professionals, fitness enthusiasts, and parents who already buy organic food and want “clean” supplementation free from synthetics. The brand resonates with vegans, sustainability shoppers, and consumers managing gut-health or immunity concerns who will pay extra for certified transparency. Garden of Life competes in the premium, certification-heavy niche against other whole-food and organic supplement makers. It differentiates through triple certification (organic + non-GMO + vegan), celebrity-backed sub-brands, high-dose live probiotics, and fully disclosed supply-chain data—features mass-market or synthetic-focused rivals rarely match.

Organic supplements so clean, you can trace every ingredient back to the farm

• Sustainable
• Independent
• Organic
• Vegan