Gene Food, Inc. AF

Gene Food, Inc. AF sells DNA-based nutrition plans through its web app at mygenefood.app. Core offerings are algorithm-generated diet “recipes” and supplement bundles aligned to 20 genetic subtypes; prices sit in the mid-range, with plans starting at $149 and add-on supplement boxes at $60–$90. Sales are online-only; customers upload raw DNA from 23andMe, Ancestry or the company’s own $99 cheek-swab kit. The brand’s edge is its proprietary 200-SNP “Nutrition Genome” algorithm that maps lipid metabolism, histamine clearance and caffeine sensitivity to one of six diet archetypes (e.g., “Hunter Gatherer,” “Village Farmer”). Each report converts genetic risk into weekly meal plans, macro targets and a color-coded grocery list; subscribers can re-run reports when new SNPs are added without re-testing. Typical buyers are 25-45-year-old biohackers, CrossFit enthusiasts and migraine or GI sufferers who already track HRV and sleep and want data-driven elimination diets. The messaging emphasizes transparency—full SNP list, peer citations and open-source recipes—appealing to values of self-quantification and skepticism of one-size-fits-all RD guidelines. Gene Food competes with algorithmic nutrition platforms and personalized supplement startups; it differentiates by refusing to sell capsules with proprietary blends and by keeping diet plans free of brand-sponsored food items, positioning itself as an evidence-based recipe engine rather than a supplement subscription company.