Getsupply

Getsupply is a direct-to-consumer men’s grooming and personal-care brand that focuses on electric shavers, replacement blades, beard trimmers, skincare and shaving accessories. Price points sit in the mid-range tier: core shaver kits open around $79 and full routines cap near $150, with most consumables under $25. Sales are online-only through getsupply.com and the company’s Amazon storefront; no physical retail. The brand’s hero is the Single Edge safety-inspired SE razor that uses injector-style blades and a three-piece adjustable shave setting system, marketed as “zero-nick” for sensitive skin. Getsupply bundles this hardware with skincare formulated without alcohol or synthetic fragrance, positioning itself as a simplified, dermatologist-friendly alternative to multi-blade cartridges. Lifetime warranty on handles and a 100-day return policy reinforce the risk-free trial narrative. Primary buyers are 25-45-year-old men who want a closer shave than cartridge razors provide but dislike the learning curve of traditional double-edge safety razors. The customer values time efficiency, minimalist bathroom routines and avoidance of razor burn or ingrown hairs; eco appeal comes from steel blades that generate 80 % less plastic waste than cartridge systems. Getsupply competes in the crowded men’s shaving space against legacy cartridge brands, subscription razor clubs and premium safety-razor upstarts. It differentiates by hybridizing safety-razor closeness with modern ergonomic design, adding skincare engineered for post-shave sensitivity and backing the package with an industry-leading trial period and lifetime hardware guarantee.